Whimsical typography, and a classic font are paired with a sophisticated colour palette and a hint of golden ochre (a quiet nod to their resident bees), which come together to deliver a characterful brand identity for Soulsby’s.

A family-run business bursting with sweet and savoury treats, its branding adorns shop windows, Christmas hampers, hessian tote bags, and not forgetting those all-important golden jars of hedgerow honey!